The Foundation & The Association
Playing for Keeps is two entities working as one.
The Foundation
The Playing for Keeps Foundation is the building arm. We raise funds to install turf fields in communities that lack safe places to play. We identify high-need sites, build partnerships with municipalities and school districts, and ensure every project is designed for lasting community benefit.
The Association
The Playing for Keeps Association is the advocacy arm. We engage policymakers at every level — fighting blanket bans on artificial turf that eliminate the only viable option for underserved communities, and pushing for smart, evidence-based regulations that protect both children’s health and their right to play.
A Movement Built for Many
Our work touches students, parents, coaches, and community members — but the ecosystem around that work is broad. We engage:
- Corporate sponsors and individual donors ready to invest in play equity
- Municipalities and school districts seeking field solutions
- Programming partners and other foundations
- Athletes, celebrities, and public figures who understand the power of sport
- Policymakers and media navigating complex turf debates
- Parents and volunteers who want to do something
Wherever you sit, there’s a place for you here.
Infrastructure Is Just the Beginning
A field that’s locked up, poorly maintained, or disconnected from programming isn’t equity — it’s optics. Every project we support is designed with long-term activation in mind: community access guarantees, programming partnerships, and maintenance plans that ensure the field keeps serving kids for decades.
We call this gifting sustainable play. Not a one-time donation. A permanent asset.
Built With the Best in the Business
