Community Activation

Destination Crenshaw

Children playing soccer with mascot and coach at outdoor event.
Why We Were There

Making Room for Play

On Friday, June 19, Leimert Park Village came together for a free Juneteenth celebration honoring freedom, culture, and community. The day brought families, artists, vendors, and neighbors together in one of Los Angeles’ historic Black cultural districts.

We brought soccer into the celebration with a pop-up play area where kids could get on the turf, pick up a ball, and play. Juneteenth is a day to remember the ongoing story of freedom and resilience. Making space for children to move, try something new, and enjoy the game was one way to make that celebration active and shared.

What We Built

We created a small soccer play space within the larger festival, with temporary turf, field markings, and soccer balls ready for play. Children took turns moving across the field, kicking and carrying the balls, and joining in with support from adults nearby.

The setup made soccer approachable: no formal team or experience was needed to step onto the turf and take part. Kids could explore the space at their own pace, play alongside one another, and enjoy the simple fun of having a place to move.

Kids playing soccer on artificial turf field during outdoor event.
Group of smiling women and a girl enjoying outdoor festival with tents and trees.

Community Connection

The soccer activity sat within a larger neighborhood celebration featuring live music, cultural performances, food, local vendors, family-friendly activities, community resources, and guest speakers. Families could move between the play area and the wider event, connecting with neighbors and celebrating together.

The photos capture children playing on the field while adults guide and encourage them, with the festival continuing just beyond the play area. It was a visible reminder that play belongs in community spaces and can be part of a gathering that celebrates culture, history, and togetherness.

What This Meant

A temporary play space can give children a chance to experience the game firsthand—to run, kick, try, and play with others. Those moments can make sport feel welcoming and accessible.

At Playing for Keeps, we believe children deserve safe, quality places to play beyond a single event. The Leimert Juneteenth celebration brought that idea into the heart of a community gathering: when play is made part of the neighborhood, more children get the chance to take part.

Kids playing soccer on artificial turf with colorful jerseys and a ball.

"A safe place to play is not a luxury amenity. It is a promise we make to the next generation."

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